Five Ways to Attract Clients to a Pet Boarding

Running a pet boarding business in 2025 means more than just giving pets a place to stay. Pet owners want to trust you, feel comfortable with your services, and have a smooth experience from start to finish. If you're wondering how to attract more clients this year, here are five proven strategies that can really make a difference.

1. Lean Into Hyper-Local Authority & Google My Business (or Google Business Profile)

Pet owners almost always start by looking for local options. Recent marketing studies show that “hyper-local” visibility is one of the biggest trends in 2025

What you can do:

• Make sure your Google Business Profile is completely filled out - include your services, working hours, prices, and lots of pictures & videos. Pet parents love to “see inside” your facility before trusting it.
• Use high-quality photos and videos - clean kennels, play areas, pets happily interacting, and caring staff.
• Regularly post updates about holiday boarding specials, grooming add-ons, or seasonal issues like fleas or heat.
• Ask for genuine reviews right after each service, and reply to all reviews (good or not-so-good!) with thanks or solutions. Showing you care publicly builds trust.

Why it works: The pet boarding market is growing fast worldwide - around 8.5% compound annual growth between 2025 and 2030 - thanks to more pet owners and demand for reliable, premium care.

2. Use Short-Form & Story-Driven Content + Local Ads

Social media isn’t optional any more — it’s a main way people find pet businesses. But generic posts won’t cut it. What works now is short, authentic, local, story-based videos plus targeted ads.

Here’s what to try:

• Make Reels, TikTok clips, Shorts showing a tour of your place, “a day in the life,” before vs after grooming, or client stories.
• Share user-generated content — happy pet parents, pets playing, staff waving or chatting about pet care.
• Run ads targeted by location (city, neighbourhood) on Facebook, Instagram, and Meta. Use local landmarks or community lingo to connect.

Trends to know: Videos and reels are dominating reach, especially with younger pet owners. Pet marketing reports say short-form video is a top engagement driver in 2025. People trust real stories more than polished ads — so humanise your brand by sharing how you and your staff care for pets.

3. Make Your Website & Content a Trust Hub, Not Just Booking

Owners visit your website to decide “Can I really leave my pet here?” So, your site must show warmth, safety, and expertise — not just a booking form. SEO still matters a lot too.

What to focus on:

• Have a mobile-friendly, fast-loading site with easy navigation. Plenty of searches for “pet boarding near me” come from phones.
• Add content that answers real questions like “How do you handle emergencies?”, “What vaccines are needed?”, or “How many walks a day?” FAQs + blogs work great.
• Show off certifications, staff training, and licences. Video tours are a big plus.
• Target long-tail keywords like “pet boarding + city”, “safe overnight dog boarding”, or “pet lodging with live video” so locals find you easier.

4. Offer Personalized Services & Build Loyalty

Repeat customers are the backbone of pet boarding businesses. With growing competition, offering personalized care and loyalty perks really stands out. Plus, 2025 trends show people want more meaningful, curated experiences.

Actions to take:

• Create loyalty or referral programs — like 10% off every third booking or free upgrades for referring a friend.
• Keep records of pet birthdays, special needs, favourite toys or blankets, and dietary preferences.
• Stay in touch with reminders, share updates and photos during their stay, and ask for feedback.

5. Use Technology & Pet-Care Innovation to Stand Out

Tech isn’t a luxury anymore — it’s becoming what customers expect. Tools for booking, monitoring, and communication help you run smooth, transparent operations. Pet tech and AI are some of the fastest-growing areas in the industry.

Here’s what you can do today:

• Offer online booking and payment that lets clients reserve, pay, cancel, or reschedule easily.
• Provide live video cams (if possible), behavior or health tracking, plus regular updates.
• Use reminder tools to reduce no-shows and smart scheduling tools to predict busy times.
• Highlight your safety and hygiene policies clearly — vet partnerships, disinfection routines, and emergency plans show you’re serious.

6. (Bonus) Leverage Trends & Differentiators That Are Rising

2025 is about more than competition — pet parents’ expectations are shifting fast. These extra touches can give you that “oomph” factor:

• Sustainability & wellness: eco-friendly bedding, biodegradable waste bags, natural cleaners, healthy food options — more pet owners care about these now.
• Premium/boutique services: grooming, playtime, socialization, luxury boarding extras.
• Specialized offerings: daycare + boarding combos, in-boarding training, pet travel services. As more travel with pets, “pet lodging + travel-friendly amenities” is growing.
• Transparency & regulations: If you’re ahead on certifications, visible safety policies, and compliance, that signals trust — especially in places tightening pet boarding rules, like Tamil Nadu, India.